Digital Advertising Analyst

Job Summary

Are you an expert in Google Search Ads with a passion for creating impactful ad strategies? At Extra Space Storage, we're seeking a talented Digital Advertising Analyst to join our team and elevate our Paid Search tactics.

If you're enthusiastic about digital advertising and eager to advance your skills, this hybrid role based at our headquarters in Cottonwood Heights, Utah, is perfect for you. As a Digital Advertising Analyst, you'll thrive in a fast-paced environment, driving paid search performance for our nearly 4,000 facilities across the country. Whether you're tackling independent tasks or collaborating with a supportive team, each day will present new challenges and exciting opportunities!

Key Responsibilities

· Drive Campaign Success: Optimize and expand paid search campaigns to maximize ROI.

· Data-Driven Decision Making: Analyze keywords and search queries to refine targeting and improve performance.

· Insightful Reporting: Provide regular reports on KPIs, competitor metrics, and campaign performance.

· Health Check Expert: Monitor paid search account performance, ensuring optimal health and efficiency.

· Launch New Campaigns: Add paid search campaigns for new stores weekly.

· Creative Uploads: Manage creatives for paid search and paid media (GDN, Demand Gen, and CTV) campaigns, ensuring they resonate with target audiences.

· Test & Innovate: Launch ad copy tests, analyze results, and make data-backed decisions to improve campaign performance.

· Reporting Wizard: Provide routine and ad-hoc reporting to monitor performance and make strategic recommendations for budget changes.

What You Bring

· Digital Advertising Know-How: You understand the ins and outs of paid search platforms and KPIs, and you’re always staying updated of industry trends.

· PPC Best Practices: You’re well-versed in PPC account structure and optimization strategies.

· Analytical Skills: Whether it’s Google Ads or Excel, you’re comfortable working with large datasets to uncover valuable insights and opportunities.

· Collaboration & Communication: You know how to work with cross-functional teams and communicate findings clearly to drive business growth.

Skills & Tools

· Expertise with Google Ads and Bing Ads interfaces, both web UI and Desktop Editor.

· Advanced Excel skills: VLOOKUP, SUMIFS, pivot tables, and data analysis.

· A keen eye for detail, excellent communication, and critical thinking abilities.

Behaviors We Value

· Independence: You take initiative and can work autonomously.

· Process-Oriented: You’re always looking for ways to improve processes.

· Collaboration: You’re a team player who contributes to vendor partnerships and project success.

· Adaptability: You thrive in a fast-paced environment, constantly evolving with the latest digital advertising trends.

Education and Experience

· 3+ yrs of experience managing paid search advertising

· Bachelor degree preferred but not necessary

Working Conditions/Physical Demands

Performs sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required. Close visual acuity required to perform work at computer terminal. No exposure to adverse environmental conditions. Requires repetitive typing motion, talking, hearing, grasping and feeling.

Disclaimer

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

We pride ourselves on hiring top talent and provide the following benefits and more: 

• Well defined career paths 

• Great work/life balance and hybrid work schedule 

• Medical, dental, and vision benefits 

• Health Savings Account (HSA) or Flexible Spending (FSA) 

• Company paid Life, AD&D, and Short- & Long-Term Disability 

• 401K with company match after 90 days of service 

• Holiday pay and paid time off 

• Extensive wellness program and various employee discount programs 

• Personal health advocate 

• On-site fitness center 

• Free soda, coffee, and snacks all day every day and much, much more!