Director of eCommerce Marketing

At Extra Space Storage, what matters to you, matters to us! Join a company that cares about you. 

It is an exciting time to be at Extra Space. We have been featured on multiple "Best Places to Work" awards, including Forbes and Glassdoor. We’re an S&P 500 company that hasn’t stopped growing since our founding in 1977. Today we are leading the self-storage industry in more ways than one, but in order to maintain this lead, we need exceptionally motivated, capable, and driven people like you. Self-storage is our product, helping people is our passion. Come grow with the largest self-storage company in the world and find out why so many of our employees recommend us as a great place to work. 

Job Summary   

The Director of eCommerce will be located in our Corporate office in Salt Lake City, Utah.  The Director plays a pivotal role in shaping the future of Extra Space Storage’s website-one of our most valuable digital assets and a key driver of customer acquisition and revenue growth. This leader is responsible for optimizing every aspect of the eCommerce experience across desktop, mobile, tablet, and click-to-chat, ensuring seamless interactions that convert visitors into customers. 

Collaborating closely with customer acquisition teams, IT/Developers, UX Design, Analysts, and Senior Leadership, the Director provides strategic insights, wireframes, and user experience recommendations to enhance engagement and maximize conversions. Success in this role requires deep expertise in conversion optimization, usability, web analytics, marketing, and persuasive copywriting. 

Operating within a testing-driven culture, this role directly influences business performance by continuously refining the digital experience. The Director is not just optimizing a website-they are driving the future of Extra Space Storage’s online growth, ensuring the company remains at the forefront of the self-storage industry. 

Primary Responsibilities 

• Investigate, recommend, and implement enhancements: Use data-driven analysis to identify opportunities that can increase revenue and improve overall customer experience. Prioritize efforts based on the highest impact opportunities. 

• Drive thought leadership in conversion rate optimization: Develop and implement a strategy that aligns with and supports the broader customer acquisition goals. 

• Make recommendations: Develop user flows, wireframes, and presentations to communicate strategy effectively. 

• Manage testing roadmap and goals: Set and oversee testing objectives for each platform, device, and channel. 

• Run A/B and multivariate tests: Conduct web optimization tests both in collaboration with Web Development and independently within the Marketing team. 

• Achieve established goals: Work within a testing-centric environment to meet defined targets. 

• Evaluate test profitability: Determine the success of each test and program by performing pre/post analyses. 

• Collaborate with various teams: Work closely with SEO, Branding, PPC, Email, Product, Pricing, UX, and Call Center teams to ensure a consistent and optimized customer experience across all channels and platforms while supporting their business needs and interpreting campaign results. 

• Organize and manage a team: Lead a team that meets and exceeds expectations in Marketing Optimization and Program Management. 

Qualifications 

• Undergraduate degree in business, marketing, or a related field. A graduate degree is a plus. 

• 8 years of digital marketing experience is required. 

• Experience with website optimization, website analytics, and both quantitative and qualitative research is highly preferred. 

• Proficiency in MS Excel, Word, Outlook, and PowerPoint. 

• Strong data skills and management, including proficiency in quantitative tools (e.g., Google Analytics) and qualitative tools (e.g., Quantum Metric). 

• Understanding and application of new technologies in marketing practices and programs. 

• Self-motivation and an entrepreneurial mindset. 

• Complex problem-solving skills, judgment, critical thinking, creative thinking, and decision-making abilities. 

• Effective communication and relationship-building with internal and external partners. 

• Highly organized, accurate, timely, and capable of prioritizing tasks. 

• Pro-active problem-solving skills and a drive to take responsibility for continuously improving results. 

• Excellent written and verbal communication skills, with strong presentation and report writing capabilities. 

• Ability to work with cross-functional teams in managing and driving marketing products. 

• Complex project management skills, from the initial idea through design, implementation, and testing phases. 

• Capability to juggle several projects simultaneously to ensure optimal channel effectiveness under challenging deadlines. 

• Sound knowledge and understanding of industry trends and customer behaviors. 

• Understanding of the principles and best practices of website design based on user behavior, with the ability to collaborate with the brand team to execute those designs. 

We pride ourselves on hiring top talent and provide the following benefits and more: 

• Well defined career paths 

• Great work/life balance and hybrid work schedule 

• Medical, dental, and vision benefits 

• Health Savings Account (HSA) or Flexible Spending (FSA) 

• Company paid Life, AD&D, and Short- & Long-Term Disability 

• 401K with company match after 90 days of service 

• Holiday pay and paid time off 

• Extensive wellness program and various employee discount programs 

• Personal health advocate 

• On-site fitness center 

• Free soda, coffee, and snacks all day every day and much, much more!