SEO Specialist

At Extra Space Storage, what matters to you, matters to us! Join a company that cares about you.  

It is an exciting time to be at Extra Space. We have been featured on multiple "Best Places to Work" awards, including Forbes and Glassdoor. We’re an S&P 500 company that hasn’t stopped growing since our founding in 1977. Today we are leading the self-storage industry in more ways than one, but in order to maintain this lead, we need exceptionally motivated, capable, and driven people like you. Self-storage is our product, helping people is our passion. Come grow with the largest self-storage company in the world and find out why so many of our employees recommend us as a great place to work. 

About The Role:

Reporting to the Marketing Manager, you’ll help lead efforts to drive growth through Search Engine Optimization for a new project. You’ll work closely and collaborate with internal teams and our agency support. This role is perfect for someone who thrives on building from the ground up-bringing innovative ideas, diving deep into data, and working across teams to deliver measurable results.
 

Primary Responsibilities:

• Support measurement and optimization of SEO strategy for a new project

• Execute on SEO strategies tailored to project growth

• Conduct competitor analysis to identify content gaps and new opportunities

• Work with SEO developers to create and implements tools and calculators

• Find, test and measure results for new SEO technologies and strategies

• Understand and use basic marketing principals in strategies

• Understand and use technical website principals

• Understand and use industry standard SEO tools (SEMRush, Ahrefs, ScreamingFrog)

• Understand how CRO and CX are crucial parts to SEO success

• Partner with data science team to create data-driven content

• Implement and manage an internal linking strategy to boost page authority and improve user navigation.

• Experiment with new content formats (e.g., videos, infographics, tools) to drive organic growth.

• Stay updated on content marketing and SEO trends, including algorithm updates, to adjust strategies proactively.

• Work closely with the SEO team, marketing, and content creators to ensure all materials align with SEO goals and brand voice.

• Track content performance metrics (e.g., organic traffic, click-through rates, and engagement) and provide actionable insights to improve results.

• Develop, edit, and optimize content for blogs, product pages, and category pages to ensure it aligns with SEO best practices

• Research and incorporate target keywords naturally into content to improve rankings and search visibility.

• Create compelling meta titles, descriptions, and header tags for optimized on-page performance.

Job Specifications:

• Report to SEO manager to help drive forward the strategic vision.

• Grow Extra Space Storage’s online presence with integrity and using only best practices.

• You must be authentic and collaborative with a general excitement to tell the story of your wins and losses to leadership and coworkers.

• Keen eye for other teams/departments projects that may have an unexpected impact on SEO.

• Clearly explain to a web development team your needs and understand the technical components of SEO.

• Data-driven mindset with a strong ability to analyze and interpret performance metrics

• Willingness to utilize new technology and understanding of basic AI capabilities

Education and Experience:

• Degree in Marketing, or related field

• 3+ years in SEO or related position either with an agency or for a single brand

• Strong experience in content development & strategy (keyword research, competitor analysis, internal linking)

Working Conditions/Physical Demands

Performs sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required. Close visual acuity required to perform work at computer terminal. No exposure to adverse environmental conditions. Requires repetitive typing motion, talking, hearing, grasping and feeling.

Disclaimer

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

We pride ourselves on hiring top talent and provide the following benefits and more: 

• Well defined career paths 

• Great work/life balance and hybrid work schedule 

• Medical, dental, and vision benefits 

• Health Savings Account (HSA) or Flexible Spending (FSA) 

• Company paid Life, AD&D, and Short- & Long-Term Disability 

• 401K with company match after 90 days of service 

• Holiday pay and paid time off 

• Extensive wellness program and various employee discount programs 

• Personal health advocate 

• On-site fitness center 

• Free soda, coffee, and snacks all day every day and much, much more!